From the 8 billion metric tons of plastics which have been produced since the 1950’s hardly 10% has been recycled. Recycling of plastic waste is problematic in general, but this pertains especially to the highly polluted, fragmented mix of household plastics. To make anything useful out of this diverse stream is increasingly becoming a herculean task. With the global production of plastic set to double within the next 15 years we need swift and concrete solutions. Marginal gains won’t get us out of this recycling mess. Fortunately, there are ways to solve it and biobased materials are part of the answer.